Instagram announces latest tools to help combat bullying, including a new way to identify and report bullying in photos. It’s also introducing a camera effect to help spread kindness in Stories.
Detecting Bullying in Photos
Instagram are now using machine learning technology to proactively detect bullying in photos and their captions and send them to the Community Operations team to review.
This change will help to identify and remove significantly more bullying — and it’s a crucial next step since many people who experience or observe bullying don’t report it. It will also help Instagram to protect its youngest community members since teens experience higher rates of bullying online than others. This new technology has begun to roll out and will continue to in the coming weeks.
A few months ago, Instagram introduced a bullying comment filter to proactively detect and hide bullying comments from Feed, Explore and Profile. It’s now adding this filter to comments on live videos to ensure that Live remains a safe and fun place to authentically connect with friends and interests. This is now globally available for all live videos.
Kindness Camera Effect
Together with New York Times best-selling teen author, dancer and actor, Maddie Ziegler, Instagram launch a kindness camera effect to spread positivity.
If users follow Maddie, it will have the camera effect automatically. Swipe to open the camera, tap the face icon at the bottom and choose the new camera effect. In selfie mode, hearts will fill the screen — and it’ll be encouraged to tag a friend who want to support. The friend will receive a notification that you mentioned them in the story. Users can share it to their own story or use the camera effect to spread kindness to someone else. Switching to the rear camera, users can see an overlay of kind comments in many languages. If users aren’t a follower of Maddie but see someone else with the effect, tap “try it” to add it to the camera.
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